Commercial Photography: Swim School

We are Melbourne Commercial Photographers specialising in branding, marketing and lifestyle photography. We work with you to create brand photo libraries including your team at work, facilities, client engagement and lifestyle photography which can be used across websites, digital and print marketing.

Work with us to create engaging and authentic images that showcase your business and brand.

Commercial Photography: Swim School with Multiple Locations

Client: APR Creative & King Swim

We worked with King Swim and APR Creative over various campaigns to produce a a range of images to use across their marketing materials including billboards, websites, social media and print materials.

Brief:

Over the years we have worked closely with APR Creative (Creative agency) to create an image library of photography which captured the various age groups and swim programs for King Swim to use across a range of marketing materials. The focus was to promoting their water safety campaigns and summer promotional campaigns. We have captured a diverse range of images including detail and background images, facilities, technical teaching methods, action and lifestyle photography. The focus has always been on capturing the King Swim brand identity which is focused around fun, care, safety and education. The images are soft and authentic to appeal to their key demographic.

Our proficient technical experience and professionalism allowed us to produce high quality photography in what could be seen to many as challenging working conditions. Water + Children + Humidity.

Client Feedback from APR Creative Agency:

“We have worked with Liz of Commercial Focus for several years now across a number of projects requiring talent. Her ability to work with infants in a pool environment through to managing ‘real adult’ talent is exceptional. Liz always makes everyone feel so comfortable and really does get the best out of people. The quality of her imagery and post production is excellent and we can’t recommend her more highly.” – Tess