We worked with “Create Health” to build their image library of marketing images which they could use to promote their new private women’s health clinic across a range of marketing materials including their new website.
Create Health’s services are in obstetrics, gynecology, reproductive endocrinology and endoscopic surgery. It was important to convey the doctor’s personalities as they didn’t want to be seen as traditional, stiff or conservative. They wanted to convey trust, confidence and friendliness and for their individual personalities to shine through so they didn’t all look the same. Overall, create health were looking for a fun and relaxed style. They also wanted to showcase their warm and welcoming facilities rather then capture clinical imagery.
We focused on capturing the health group’s values which include:
Excellence: evidence based, highly skilled, expert care
Innovation: pioneering new approaches in the pursuit of excellence
Inclusion: celebrating diversity
Collegiality: working as a team
Patient Centred-Practice: enabling health and wellness
More about ‘Create Health’ and their experience working with Commercial Focus Photography.
Tell me about your business & what you do.
Established in September 2019, Create is home to a highly regarded team of obstetricians, gynaecologists and midwife who consult from purpose-built rooms in Mt Waverley, opposite Waverley Private Hospital.
We deliver exceptional care across obstetrics, gynaecology, reproductive endocrinology, minimally invasive surgery, fertility and IVF, plus allied and complementary health services.
What is your point of difference?
As a specialist women’s health group, we offer holistic, exceptional healthcare for women of all ages – regardless of life stage. We believe in creating a vibrant, positive and inviting space for women and their families – one that removes the ‘clinical attitude’ and focuses on creating a care plan together.
Why did you choose to have professional photos taken and what will they be used for?
As a newly established business, we wanted to capture images of our people and clinic to be used across marketing channels as we launch our brand. The photos will be used on our new website, in brochures and across our social media channels.
Why is professional photography important to your business?
It’s important to convey the personalities of our specialists and wider team, and to capture the warmth and friendliness of our consulting rooms and the overall ‘feel’ of Create Health. Having a professional photographer like Lizzy helps tell our story with strong and authentic photographs.
Why did you choose to hire Commercial Focus?
We didn’t want images that were too formal or too ‘corporate’ and Commercial Focus’s photography examples on their website suited our style, as did the words Lizzy used to describe her work, which is ‘natural, relaxed, professional’.
Tell us about your experience working with us. Were you happy with the results of your shoot?
We were very happy with the whole experience. Lizzy was prompt when responding to enquiries, easy-going and very accommodating with timing and schedules. We packed a lot into our photoshoot and Lizzy was flexible and kept everyone at ease. The final photographs are excellent quality and just the right tone and style we were after – we’ve used them extensively across our website. Thanks Lizzy!
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We are available for commission within Melbourne, regional Victoria, interstate and internationally.
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Commercial Focus is a subsidiary of Lizzy C Photography.