Client: Caydon Lifestyle
Brief: With two new apartment complexes under construction, Caydon Lifestyle wanted to showcase the Melbourne suburbs of Prahran and Hawthorn. We took the day to explore the people and places of the hip, vibrant neighborhoods, stopping by local favorites like the Prahran Market, Yellow Board, One Six One, and Aesop. The process was very organic; rather than setting up shots, we just looked for anything that we thought would capture the lifestyle of the areas. By the end of the day, we were ready to move into the neighborhoods ourselves.