Client: Parks Victoria
Brief: In an effort to make Victorian parks seem more accessible to a wider demographic, Parks Victoria contacted us to create a series of images to use in online, print, and large-scale display. Parks Victoria manages more than 4 million hectares of public land and waterways, but there are still some Victorians who don’t utilize the parks, whether because of a lack of awareness or fear. By showing images of people enjoying the parks, they hope to break down barriers and promote the range of safe and enjoyable activities available throughout Victoria.
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