Client: Monash College
(subsidiary of Monash University)
Brief: Monash College was launching a new branding and website and needed images that complemented their branding and illustrated the lifestyle and facilities of Monash College to prospective students. Monash College students come from all over the world, so the images needed to give overseas students a good understanding of the college and its benefits without their having to visit it in person.
To complement the Monash branding and identity, Commercial Focus needed to produce images of students on campus interacting with each other that were not stilted, awkward or overtly staged. The result was a set of images that showcase happy, engaged students, both in and out of the classroom, that our client can use to promote their college throughout the world.